How does one drive business agility in these tough economic times? This was a question posed to the audience by Adebayo Sanni, Country Managing Director of Oracle Nigeria, during the recently concluded Oracle CEO forum.
For today’s CEOs in Nigeria, certain challenges persist, such as how to increase market share or improve client relationships, or how to introduce innovative products into the market, to name a few. As earnings per share continue to decrease, customers’ demand for quality services on the other hand continue to increase. As a result, CEOs need to be creative in order to deliver services to their clients and gain market share, while at the same time reducing the costs of doing business.
To achieve these objectives, innovation was discussed as a key lever. Not just any kind of innovation however –Innovation still bears a cost and driving down cost is an essential component in a recession strategy. Disruptive innovation, one that will propel the business to become an outlier and create entirely new...
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