Innovation; the CEO’s solution for tough economic times

Innovation; the CEO’s solution for tough economic times

How does one drive business agility in these tough eco­nomic times? This was a question posed to the audience by Ade­bayo Sanni, Country Manag­ing Director of Oracle Nigeria, during the recently concluded Oracle CEO forum.

For today’s CEOs in Nigeria, certain challenges persist, such as how to increase market share or improve client relationships, or how to introduce innovative products into the market, to name a few. As earnings per share continue to decrease, cus­tomers’ demand for quality ser­vices on the other hand continue to increase. As a result, CEOs need to be creative in order to deliver services to their clients and gain market share, while at the same time reducing the costs of doing business.

To achieve these objectives, innovation was discussed as a key lever. Not just any kind of innovation however –Innova­tion still bears a cost and driving down cost is an essential com­ponent in a recession strategy. Disruptive innovation, one that will propel the business to become an outlier and create entirely new...

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